

Thuong Nguyen Sobey was diagnosed with stage-4 breast cancer only a few days after her engagement ceremony, a few months after her 30th birthday. Since there were no evident symptoms except for a slight swelling on Thuong’s forearm. The process of learning about her illness as well as its treatment made Thuong realize that the patients in particular, and Vietnamese women in general are seriously lacking in information about breast cancer. That was the reason urging Thuong to establish Breast Cancer Network Vietnam in 2013, with hope that this will be a place to provide trustworthy information and a safe sharing circle for women who are interested or battling with breast cancer.

As a family member, Thuy Tien went through waves of difficult experiences while supporting her sister Thuong Sobey’s journey with breast cancer in over 2 years—from the struggle during treatment to the eventual acceptance after Thuong passed away. Hence, Tien realizes the life values that breast cancer has brought to her family, to appreciate every single moment in life and understand deeply about the meaning of living. She has taken over her sister’s legacy BCNV, devotes all her time and effort in developing a series of awareness and patient support projects for the network. Tien wants to help many other women that are fighting with breast cancer, just like her sister before.

Sharing her decision to join the network, she expressed that what drew her to BCNV was not merely an executive position, but the opportunity to contribute to a deeply human-centered mission — where every action can create positive change in society, within the community of cancer patients, and for their families. She brings a strong commitment to BCNV’s core values. She focuses on people development while continuing the mission of raising awareness and improving quality of life through meaningful activities, thereby amplifying positive impact across the community.

Mr. Cuong is the Founder and CEO of KAI Group, a Vietnamese enterprise established in 2013. He possesses a strong aspiration to contribute to building a more civilized Vietnam by developing business models that emphasize ethics, guided by the philosophy: “For people, let us build the nation.”

Ms. Hang is a trainer and mindfulness coach specializing in the art of happy living and communities. She has many years experience in business, operations, and human resource management across the fields of commerce, construction, tourism and HR consulting, guided by a philosophy rooted in compassion.

Ms. Tien has over 12 years of experience working in community, particularly in the areas of child and youth development. She believes that education, employment, sustainable community engagement play a vital role in building and maintaining an enabling environment for society.

Ms. Ninh is a Deputy Chief Financial Officer of An Phong Construction Company, recognized the importance of sustainable business practices and began joining BCNV in August 2021. She is committed to helping build a strong organization while spreading a spirit of compassion and service, contributing to positive impacts on society.

Ms. Nhung is a spokesperson and Youth Goodwill Ambassador of UN Vietnam, playing an important role in various initiatives with UNICEF, the World Bank, UNESCO, and others. She has been with BCNV since its early days and serves as a representative in activities aimed at Vietnamese communities in the UK and the EU.

Mr. Son is currently the Executive Director of the Tinh Than Foundation. He has over 20 years of experience in operations, management within NPO and NGO both. Having accompanied BCNV since its early days, he has consistently worked with the belief that promoting community activities for social development is a shared responsibility of all.

Ms. Dinh Hang is a journalist, content creator and communications specialist, and was named one of the 20 Most Inspiring Women of 2021 by Forbes Vietnam. She has supported BCNV for many years as providing strategic direction, implementation guidance and recommendations for its social media activities.

Ms. Le has 20 years of experience in human resource management at major corporations such as Intel and Schneider. She is currently a freelancer and trainer in leadership for large enterprises. She aspires to help people live happier and meaningful lives, develop the ability to love themselves, and contribute positive values to society.

Mr. Huy (Huy Pencil) is the CEO of Pencil Group, an integrated Communications & Technology company, and the Director of the Vietnam Legacy Business Center. With many years of experience in branding, he is recognized as a pioneer in connecting business value with sustainable social impact.

Ms. Dan is the Chairwoman and CEO of DQ Vietnam – Investment and Trading Joint Stock Company. She has 15 years of experience in communications, marketing and event management. At BCNV, she actively supports the network in developing growth strategies, with the aim of creating meaningful value and positive impact for the community.

She joined as a Pink Ambassador in December 2023. She has over 12 years of experience working with people with physical disabilities in Da Nang, along with more than 5 years of experience applying social work models within communities of persons with disabilities, children, and adults showing signs of depression.

She joined as a Pink Ambassador in October 2022 in Hanoi. She has over three years of experience with the Hanoi Youth Blood Donation Association, where she managed clubs and took on training and communications roles, helping mobilize a large number of regular blood donors as well as participants during peak donation campaigns.

She has been a Pink Ambassador since 2022. Ms. Lý has accompanied BCNV for over four years in all community activities, especially events held in Hanoi. She currently serves as the manager of the energy therapy station in the Hanoi area.


With 30-year experience in healthcare, having worked for 7 health organizations in New Zealand, UK, and Sydney, Diana Donovan has been BCNV’s official Pink Hat Ambassador since 2014. She consults, as well as joins BCNV in breast cancer awareness campaigns and patient support activities at hospitals in Vietnam.

Ms. Lanyon joins BCNV as Pink Hat Ambassador from October 2018. As a breast cancer survivor herself, she inspires other patients to never lose hope, always reach out and change the voice within: “If you say, ‘I have cancer, I can beat it, I will fight it’ , the story would be completely different”.

Head of Design at Giorgio Armani, the author of thousands of dollars worth of paintings, and also a master of the art of fabric painting, has officially joined BCNV’s journey as a Pink Hat Ambassador to “paint life in pink again” for many unfortunate breast cancer patients since August 2018.

Dang Thi Huong is an international student of Swinburne University (Australia) and currently the Director of international relations at KOTO. She has companioned from the first year of BCNV. And she is one of the most spiritual pillars and always accompany BCNV throughout the long way.

Associate Professor, PhD, MD Thang Vu is a Deputy Head of Department, K Hospital; Deputy Head of the Oncology Department, Hanoi Medical University – is one of the leading experts in the field. With 28 years of experience, he is highly regarded by the medical community for his medical ethics, dedication, strong sense of responsibility, extensive knowledge.

A Head of Oncology with over 20 years of experience in cancer treatment, he currently works independently and collaborates with leading hospitals such as Da Nang Oncology Hospital, Vinmec, and FV Hospital. He has supported BCNV in communication and outreach activities, helping raise awareness about the importance of early breast cancer screening.
Ms. Lanyon joins BCNV as Pink Hat Ambassador from October 2018. As a breast cancer survivor herself, she inspires other patients to never lose hope, always reach out and change the voice within: “If you say, ‘I have cancer, I can beat it, I will fight it’ , the story would be completely different”.
Head of Design at Giorgio Armani, the author of thousands of dollars worth of paintings, and also a master of the art of fabric painting, has officially joined BCNV’s journey as a Pink Hat Ambassador to “paint life in pink again” for many unfortunate breast cancer patients since August 2018.
Dang Thi Huong is an international student of Swinburne University (Australia) and currently the Director of international relations at KOTO. She has companioned from the first year of BCNV. And she is one of the most spiritual pillars and always accompany BCNV throughout the long way.

